Offering trend-setting curated sections within the Baby, Gift, Wellness and the Fashion Accessory spectrum.



Dramatically expanding the Wellness section (previously Personal Care & Wellness) to include new categories to support this surging sector. Beauty, CBD, Apothecary, Supplements/Natural Health Products, Fitness & Spa Accessories, Aromatherapy, Personal + Home Fragrance, Men’s Grooming, Bath + Body, + more! 



beauty. wellness.apothecary.

Platform for emerging wellness and beauty brands. Positioned in the Wellness section.

Luxury Lifestyle


Luxury Lifestyle will be a beautiful and meaningful curation of Fine and Designer Jewelry, Luxury Fragrances, Wellness, Distinctive Gifts and Decor along with high-end Apparel and Accessories.  

Baby + Child


Baby + Child presents a comprehensive collection of well-designed, innovative, sophisticated, functional and fun products for babies, toddlers, kids and their families. 



An extensive selection of stationery + publishing, collectibles, motivational gifts, souvenirs and novelties, + more.



Complete the look. Offers classic and trend driven products in fine and fashion jewelry, leather goods, mens accessories, wearables, and more.

NY NOW® is the heartbeat of the lifestyle and gift industry.

Jessica Gulati, Owner, Lotus Love Beauty

Wholesale Gifts for Innovative Retailers

Fashion Accessories, Jewelry, and Statement Pieces

The LIFESTYLE Collection at NY NOW® offers the greatest selection of Wholesale Gift. In this collection of over 1,000 companies you will find a broad spectrum of trend-setting merchandise in categories such as fine and designer jewelry, luxury fragrances, apparel, giftware, personal care, Fashion Accessories, and juvenile resources. NY NOW is held twice a year during the summer and winter. If you want to see great returning brands with new products as well as companies new to the Market, then visiting the LIFESTYLE Collection is a must.

Merchandising of LIFESTYLE themed sections, each offering unique product categories: Baby + Child, Gift, Accessories, Wellness, Luxury Lifestyle.

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