sustainability: design for a better world®
August 8 – August 12, Javits Center

Environmentally-conscious and socially-responsible products and producers from around the world will be showcased in a special display, curated and installed by Ilene Shaw of Shaw & Co! Productions. The exhibit will spotlight global home and lifestyle suppliers products, production processes and business practices are eco-friendly and socially responsible. 

More information


                                                                                       Submission Deadline: June 19, 2020

NY NOW® Best New Product Awards + Display 

August 8 – 12, 2020 - Javits Center, NYC

The Best New Product Awards and Destination;new Display have been combined to form the NY NOW® Best New Product Awards + Display.

The NY NOW® Best New Product Awards recognize and celebrate the exceptional new product offerings from exhibitors across the market.

Submission criteria:

  • Exhibitors are invited to submit one (1) product for consideration in the section that they are exhibiting.
  • All submitted products must be new to the market as of March 1, 2020.
  • Products must be completely new introductions. They cannot be re-introductions or color/material changes to existing products.
  • A single entry represents no more than one single item or one set of items packaged together for retail sale (items cannot be sold separately).
  • All exhibitors participating in the Aug 2020 Summer market are invited to submit your newest product introduction for consideration
  •  PARTICIPATION IS FREE, but you must formally enter your submission.

Award Winners Selection: Entries will be judged by a panel of industry experts and members of the media. Ten Finalists will be selected from each section within the HOME, LIFESTYLE and HANDMADE collections. All product finalists will be showcased in the Best New Products Awards Display on-site at the NY NOW® Summer market, where they will be adjudicated by a panel of industry experts, power buyers and media, on Sunday, Aug 9th, 2020.

One (1) Best New Product Award winner will be selected from each category section. 

One (1) Best in Market Award winner will be selected from the Best New Product Award category section winners.

One (1) Best Exclusive Launch Award winner will be selected from those finalists whose product was exclusively launched at the NY NOW® 2020 Summer market. 

All of the award winners will be announced on Monday evening, Aug 10th, 2020 during the NY NOW® Awards Party at the Javits Center.


Submission Deadline: June 19, 2020

Winners will also be announced via a Press Release on Aug 11th, 2020 and posted on and on NY NOW®’s social media channels.  

For any questions regarding the awards program or about your submission, please contact

Displays Provide Merchandising Ideas and Inspiration

Gift Show Exhibits Offer Trend Insights

NY NOW®'s special displays showcase the latest trends in color and design, as well as emerging consumer trends, such as sustainability and American-made products. Curated by industry experts, NY NOW®'s themed exhibits showcase the very best in gift and home products, in exceptionally merchandised vignettes. NY NOW®'s product awards spotlight the most innovative new home and lifestyle products in multiple categories and themes. More than 50 products are designated as award winners by panels of trade and consumer editors and industry experts, as well as by popular vote conducted via online balloting. Exhibitor participation is free for these displays and awards, but pre-registration is required for most.

NY NOW®'s popular sustainability: design for a better world® exhibit showcases the best in eco-friendly and socially-responsible design. Ilene Shaw of Shaw+Co curates exhibitor submissions and selects products which are both well-designed and responsibly produced – some by wind power, some by hydro-electricity, some by hand using ages-old techniques and others by indigenous artisans working in Fair-Trade conditions.

NY NOW®’s destination: new display highlights products new to the market as of March 1, 2020. This is open to all exhibitors.

Our Best New Product Awards recognizes the exceptional offerings across the market. From hundreds of exhibitor submissions, a panel of trade and consumer editors select winners from nine of the sections within the HOME, LIFESTYLE and HANDMADE collections, as well as one “best of market” distinction. The Eco Choice Awards, determine winners in three categories: Most Innovative, Most Sellable and Most Sensitive Use of Materials based off the sustainability exhibit.

Independent panels of experts – whether designers, retailers or manufacturers – determine winners of two other awards. The Accent on Design Awards, recognize excellence in product and booth design in categories including Best Product, Best Collection, Best Booth and more. The Accent on Design Bloggers’ Choice Awards recognize individual products that select bloggers and taste-makers deem to be the “next big thing.”

Beyond product and exhibitor awards, NY NOW® also is a proud sponsor of Gifts & Decorative Accessories annual Retailer Excellence Awards, taking place each Summer market, which recognizes excellence in four retail categories – visual merchandising, store design, marketing achievement and store events – as well as individual achievement with Rep of the Year and Rising Star awards.

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