General FAQ

• Attendees, please email Customer Service. Please note that if you are registering under a new company, you may be required to provide additional credentials for re-qualification .
• Exhibitors, please contact your booth sales rep.
Yes, this show offers a complimentary discount to students and educators.  Registrants must provide proof of current enrollment/proof of employment to qualify for the student/educator rate.
The NY NOW® Market is located at the Jacob K. Javits Convention Center, 655 W 34th Street, New York City.

HANDMADE Collection Opens: August 8-11, 2020    (Saturday – Tuesday) 
Hours: 9:00am to 6:00pm

HOME and LIFESTYLE Collections Opens: August 9-12, 2020    (Sunday – Wednesday)
Hours: 9:00am to 6:00pm Sunday to Tuesday and 9:00am to 3:00pm on Wednesday

Hotel reservations can be made online through the Hotel & Travel section of the NY NOW® website. onPeak is the official housing agent for the NY NOW®.

Yes, there are a variety of dining options both inside the exhibit halls, the food court on level 1 and in the 3rd floor lobby.

The NY NOW® Summer 2020 market will be located at the Jacob K. Javits Convention Center, August 8-12, 2020.

Complimentary shuttle service is available between many NYC hotels and landmarks. Check with your hotel for shuttle availability and times. The NYC Subway #7 line stops across the street from the Javits Center. Please visit our Hotel & Travel page for more information

There are a variety of lots open, ranging from 24-hour, 7-days a week, to more limited service. If you have any questions, please be sure to call ahead. Details on area parking.

You can read the latest updates here.

Attendee FAQ

In terms of the registration process, we are constantly reviewing and updating our database to ensure that we’re providing exhibitors with the type of quality buyer base they expect at our market. This includes reclassifying and/or requiring various companies and individuals to demonstrate they are still qualified members of the trade to whom we extend free registration.  We kindly do ask that you upload the requested credentials to complete your registration in the system.

NY NOW® is open to the trade only. To attend, you must provide identification to qualify your business, and separate identification to qualify each individual employee from your store or company.

Please bring TWO forms of Company and ONE form of Employee identification. Please note that acceptable Employee identification must be submitted for each registrant. We reserve the right to request additional business identification if deemed necessary. You will also be required to submit proof of your identity when you pick up your badge.

Acceptable COMPANY identification includes at least TWO of the following:

·       Active website address through which company business can be validated

·       Two recent invoices (both within last 12 months) from industry manufacturers for goods purchased at wholesale/in quantity for a minimum of $1,000

·       Store/commercial lease indicating the type of business. For leases, provide only the first two pages of Store lease stating you are a retail business.

Manufacturers’ Representatives (multi-line)

·       Provide a list of lines currently being represented at NY NOW®. You must also provide proof of agreement for at least one of the lines you are representing at NY NOW®.

Wholesalers, importers, & exporters

·       Provide samples of brochures, catalogs, etc. that show product selection and inventory.

Interior designers

·       Provide the appropriate certification, professional designation or membership in an industry association

New businesses only:

·       A letter of Intent from an attorney or bank on official letterhead stating the intent to start a new retail business (this is acceptable for new businesses only).

Acceptable EMPLOYEE identification includes at least ONE of the following:

·       Employee verification letter on company letterhead from owner or manager stating job status

·       Copy of company credit card with both employee’s and company’s name

·       Copy of company insurance card with employee’s name

Up to 10 business days from the date the last credential was uploaded

Please send the name of the individual(s) and the company name to . Requests will be completed within 7 business days.

This is a trade only event.  Registrants that do not meet the qualifications for attendance may not be permitted a badge.

Due to PCI compliance and data storage, all credentials are permanently deleted upon approval or when the show is transferred to onsite mode.

Read more on pricing information to attend the NY NOW® Market.

Attendee Registration can be done online

On-site Registration will be open in the Crystal Palace and North Concourse as follows:

Saturday August 8, 2020: 8 am – 6 pm

Sunday August 9, 2020: 8 am – 6 pm

Monday August 10, 2020: 8 am – 6 pm

Tuesday August 11, 2020: 8 am – 6 pm

Wednesday August 12, 2020: 8 am – 2:30 pm

  • On-site, the registration fee for qualified first-time attending buyers is $30.
  • Attendees from returning companies who have not yet registered for the Summer 2020 market can register on-site for $30.
  • Suppliers to the trade can register on-site for $400.
  • Children under the age of 16 may be admitted as guests ($65 admission fee) if accompanied by a registered attendee.

Please note that only major credit cards are accepted for onsite registrations. Cash will not be accepted.

Upon receiving a confirmation email confirming that your credentials were accepted, [please print out the confirmation email and bring it with you to the show. On-site, take your email confirmation it to the nearest registration terminal to get your badge and lanyard.

Registration terminals are located in the Crystal Palace and the North Concourse.

The NY NOW® Market is open to industry professionals only, as well as Press.

Children under the age of 16 may be admitted as guests (for a $65 admission fee) if accompanied by a registered attendee.


Show Management is respectful of the time and resources utilized by each exhibitor and speaker. In an effort to protect our exhibitors and speakers, unauthorized photography or video recording is not allowed on the Market Floor or in seminar rooms at the NY NOW® Market without first obtaining permission from the exhibitor or speaker.

Violators will be ejected from the show and may be denied entry to future NY NOW® events and/or be prosecuted.

Wheelchairs are available to attendees and exhibitors free of charge. Call the Javits directly to reserve 212-216-2196

Exhibitor FAQ

You will have a Target Freight Move-In Date and Time based on your location in the show. This is when your freight should be scheduled to arrive. It is also the earliest date and time that your staff may arrive to set up your booth. Refer to the set-up manual from the Exhibitor Resources page.

We encourage all exhibitors to complete set-up work during scheduled hours when all staff is available for immediate assistance, and electricity is turned on for the booths. If you think you may need extra time, check with your assigned operations or floor manager on site each day of set-up to find out what time the building will shut down, but plan to work within the scheduled hours as additional time is not guaranteed. See your current set-up manual for more information.

For security reasons, we cannot allow exhibitors to enter or leave and re-enter the exhibit hall after-hours. You must be in your booth by the close of normal access hours, in order to stay late for continued set-up. Exhibitors remaining after-hours to work on their booth are also required to stay in their booth and not wander the floor or perform set-up work falling under the labor. Late access on show days will not be allowed except for in-booth functions that have been approved in advance of the market.

Certain aisles will be designated as “No Freight” aisles. A “No Freight” aisle must be kept clear at all time of crates and boxes in order for all freight to be delivered in a timely fashion and on target for all booths throughout the market. All crates and skids must be tagged and removed from the exhibit floor no later than 5:00 pm the evening before your collection opens. This will allow Freeman and Javits sufficient time to lay the aisle carpet and complete the overall cleaning of the exhibit hall, as well as provide exhibitors the space to complete their booth set up by keeping aisles clear.

There will be no exceptions to this policy. Crates without empty storage stickers will be tagged by the area floor managers or Freeman and removed from the exhibit hall – whether full or empty. Empty sticker labels will be available during set-up hours at your nearest Freeman service desk.

Exhibitors may begin dismantling their displays immediately after the market closes on Wednesday at 3:00 p.m. See market schedule.

The return of empty containers will begin immediately after the aisle carpet and vehicles are removed from the Exhibit Hall. In agreement with the Exposition Terms and Conditions, exhibitors may not dismantle or remove any portion of their exhibit prior to the scheduled market closing time for their section. This rule will be strictly enforced and failure to follow this rule may result in monetary penalties and may jeopardize future participation.

Upon commencement of move-out, all aisles are to be kept entirely clear of exhibit material so that all aisle carpet may be removed. No empty crates, pallets or boxes will be returned until ALL aisle carpet has been removed. It can take up to 8 hours for all of the empty crates and boxes to be returned so please be patient during this process and schedule your travel departures accordingly.

In order to assure all exhibitors of an expedient move-out, complete cooperation is required between exhibitors and Freeman. All vehicular movement at the Jacob K. Javits Convention Center loading docks must be coordinated and approved by Freeman in advance.


We have two location options to make shipping more convenient.

The first method is to ship your freight in advance to the Freeman Warehouse. Note that storage fees apply. You’ll receive confirmation of receipt and the materials will be waiting in your booth for you when you arrive on-site. Additional information will be available in the Exhibitor Set-up Manual. The advance shipment address is:

  • Freeman Warehouse address for advanced shipments: Company Name & Booth Number(s) NY NOW c/o Freeman 140 Central Avenue, Kearny, NJ 07032

The second method is to ship directly to show site for arrival between the specified dates allotted for the market. Please refer to your target check-in time. The show site shipping address is:

  • The shipping address to the Jacob K. Javits Convention Center (JKJCC) is: Company Name & Booth Number(s) NY NOW c/o Freeman Jacob K. Javits Convention Center 655 West 34th Street (12th Avenue & 39th Street)

Please refer to the set-up manual for Advance Shipment and Direct to Show shipping information and deadlines.

The driver check-in (12th avenue and 36th Street on the East side of 12th Avenue) is where all freight must be checked in before it can be delivered to your booth. All delivering carriers must check in at the driver check-in (12th avenue and 36th Street on the East side of 12th Avenue) prior to delivering to the facility. Drivers must check in no later than 2:30 p.m. on the target move-in date to be off-loaded.

Please be advised that certified weight tickets are required when checking into the driver check-in (12th avenue and 36th Street on the East side of 12th Avenue). At the Freeman driver check-in, (12th avenue and 36th Street on the East side of 12th Avenue) all carriers will be assigned an unloading number according to driver check-in time.

You may not use a 4-wheeled hand truck. 2-wheeled hand trucks are permitted ONLY. Only materials that can be hand-carried by one individual in one trip may be brought into the exhibit hall by an exhibitor. Someone must be available to stay with your vehicle at all times, to avoid being towed and should remain parked for no more than 30 minutes. No exceptions.

All private vehicles larger than a sprinter van must check in at “Driver Check In” on 12th Avenue.  Hand-carry move-in assistance will be available on a limited, first-come-first-served basis from the front doors to individual booths. If you have questions, please contact Freeman at 201-299-7575.

You are allowed to set-up and dismantle your own booth up to 250 square feet without union labor, provided the staff utilized is full-time company personnel of the exhibiting company and the work can be done without tools NEW ADD- or fasteners.  

Please contact to Freeman to order any booth set up labor. We strongly recommend that you place labor order prior to the show to take advantage of the advance discount rates. Please see Exhibitor Service Manual for discount deadline dates. 

The NY NOW® Exhibitor Service Manual is accessible via the Exhibitor Resources page, at least two months in advance of each market.

If you have any questions about the NY NOW® Exhibitor Set-up Manual, please contact our operations team at or 914-421-3344. The Set-Up Manual is available on the Exhibitor Resources page at least two months in advance of each market.

Booth inclusions vary by section. Please refer to the Exhibitor Set-up Manual available on the Exhibitor Resources page at least two months in advance of the market, or contact your sales representative.

For an additional charge, exhibitors with peninsula or island booths that are 400 square feet or larger may have a hanging sign over their booth in most areas throughout the market. Please contact your sales representative if interested in exploring.

Exhibitors should first reference the Booth Guidelines for your type of booth accessible in the online Exhibitor Set-up Manual. If you still have questions, please email our operations team at

NY NOW® Management requires each exhibiting company and Exhibitor Appointed Contractor (EAC) to carry general liability insurance, automotive liability (if applicable) and workmen’s compensation coverage. Details will be available in the Exhibitor Set-up Manual.

Additional insured should be listed as follows: Emerald Expositions, NY NOW 2020, Freeman, and the Jacob K. Javits Convention Center.

If you don’t have insurance that meets the requirements, insurance can be procured from the Marsh Total Event Exhibitor Insurance Program with whom a special group rate has been negotiated, or your insurance provider. Exhibitors will not be able to set-up until we have received your certificate of insurance. Details and access to the March Total Event Exhibitor Insurance program will be available in the set-up manual.

Your booth number can be found on your exhibit space agreement confirmation email and invoice.

Exhibitor Registration can be done online via the Exhibitor Console. Exhibitors will be notified by email when registration opens for badges. You may elect to email exhibitor badge confirmations which include a barcode that will enable you to print your badge onsite. Note that all badges must be picked up on-site with photo ID.

We highly recommend registering you and those working in your booth during market days in advance to avoid delays when you arrive on-site. Registration will be open in the Crystal Palace and North Concourse to obtain your exhibitor badge and/or register additional staff.

You will pick up your badge and lanyard on-site at the Will Call Registration counters marked “Registered? Print Badge Here” in the Crystal Palace and North Concourse.

If you need to register on-site or need to make changes to your registration, you can do this on-site at the Registration counters in the Crystal Palace and North Concourse lobbies. Badges will not be mailed.

Our goal at the NY NOW® is to find the best ways to put you in touch with your audience and to help you make sales. That’s why we’ve developed several sponsorship and promotional opportunities that will enhance your presence at the market. To learn more, please go to the Advertising and Sponsorship section of the NY NOW® website or contact your sales manager.

Each exhibitor distributing food and/or beverage samples from their booth must receive approval in advance of the market. Samples of packaged food and beverages manufactured and distributed by the exhibitors for the purpose of sales will be permitted. All other distribution of food and beverages must be arranged and purchased with the caterer for the Javits Center: Centerplate. Ph: 212-216-2400  Email:  Please refer to the set-up manual for more information or contact our Operations Team, at 914-421-3344 or email

A limited number of wheelchairs are available to attendees and exhibitors free of charge. Call the Javits directly to reserve 212-216-2196. Motorized scooters are also available to rent from Big Apple Mobility. Call to reserve 212-662-4548.

Please visit our Obtaining a Visa page for more information.

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